Market Analysis and Insights: Global Paper Towels Market
The global Paper Towels market size is projected to reach US$ 18410 million by 2026, from US$ 13900 million in 2020, at a CAGR of 4.8% during 2021-2026.
VarioWipes! patent-pending technology can provide dry, moist, wet, and waterproof surfaces in single-use packages, rolls, or dispensers.
Products like: IntimateWipes, CarWipes, BabyWipes, MedWipes, PetWipes, and ElectronicsWipes can all be enhanced with VarioWipes! technology, and we’re starting with…
VarioWipes! Single-Sided Paper Towels


The combination of a waterproof layer and an absorbent paper-towel layer eliminates the need for putting on gloves in a lot of wiping situations.
With VarioWipes! Single-Sided Paper Towels, we can clean our messes while keeping our fingers dry.
Company Info
Inventor:
Dainis W. Michel
Company Type:
Sole Proprietorship
Instant Payment Link (for amounts below 10K):
paypal.me/dainiswmichel
Investor Payment Link (increments of 25K):
https://buy.stripe.com/7sIbIZa…udNaggg6oo

Problem and Solution
Paper towels absorb, but when you use them, your fingers can get wet. It just does not feel like a sanitary experience. So people put on gloves. But hey, why not grab a VarioWipes! Single-Sided Paper Towel instead? Pet butts, gross spills, cat vomit, frequently touched surfaces – I mean – regular paper towels allow the dirty wetness to seep through – all the way to your fingers. Why deal with that?
Kickstarter Video
I’ll be pre-selling VarioWipes! Single-Sided Paper Towels on Kickstarter shortly. Investor funding for online ads can help ensure the success of a Kickstarter product launch. If the average purchase via an online ad is $12 USD for a 3-pack ($4 USD per roll), then we will have the following leeway for spending on ads.
Projections:
- average purchase via an online ad is $12 USD for a 3-pack ($4 USD per roll)
- and our manufacturer can deliver at 0.65 per roll
- customers pay shipping
- profit per online sale: $12USD – (Cost per 3-pack 3×0.65 = 1.95) = 10.05
That means we can comfortably spend $5 USD per online customer acquisition with an average profit of $5.05 per online sale.
Report Overview
The global personal care wipes market size was valued at USD 15.8 billion in 2018. Personal Care Wipes have witnessed rapid growth in recent years across the globe. Some of the major characteristics of the product influencing the market growth are cost, convenience, hygiene, performance, ease of use, time saving, disposability, safety/regulation, and consumer centric aesthetics. Improving hygiene awareness among people is one of the major factors for the growth of the market. Over the past one decade, various kinds of wipes such as intimate, wet, flushable, feminine, and scented have been introduced owing to their diversified applications.
Sudden rise in the infant population, rapid growth in urbanization, high disposable income of female consumers, and a surge in hygiene consciousness among consumers are having a positive impact on the market growth. Wipes allow performing daily tasks in substantially less time for most of the people who are quite held up in their day to day activities due to extreme job pressures and increased children activities.
Convenience and effectiveness of this product have slowly diminished the usage of traditional cleansing means. Additionally, portability of wet wipes enables all types of users to easily maintain and raise personal and environmental hygiene standards and eventually reduce the risk of cross contamination. Baby wipes have been in the market for the longest time due to their widespread usage. They are considered to be a convenient, portable, and hygienic way to keep babies clean.
The feminine hygiene wipes are newer entrants in the market and their benefits for improving quality of life are well recognized by women who use them for hygiene and convenience. Various companies in this space are trying to gain their market share thorough new innovations and approaches. On the similar business model, Biossance has developed an advanced product called Squalane + Antioxidant Cleansing Cloths. These kind of alcohol-free and biodegradable products are intended to remove long wear makeup, condition lashes and brows, and hydrate skin easily.
Introduction of innovative products such as flavored wipes for cleaning children’s faces, will continue to provide growth opportunities. Products categorized in the segment of personal hygiene, pre-moistened facial cleansing, disinfecting, and wet floor care wipes are expected to witness rapid gains. However, inflated cost of personal care wipes and skin problems caused due to chemical contents in the products are expected to restrain the growth of the market.
The “Competition”
Brawny, Bounty, cheapies – etc.
But see – VarioWipes! single-sided paper towels don’t let moisture all the way through. It’s an innovation that when people get into their hands, they’ll feel like regular paper towels are gross. Then, P&G etc. will either need to start licensing the invention, try to steal it, or multi-billion dollar companies will seek to purchase exclusive rights.
We own the social change. Getting your fingers wet while using paper towels is an inferior wiping experience.
They either license from us, or remain inferior.
VarioWipes! technology offers: better paper towels, better wet wipes, and by far the world’s best electronics wipes. Once we enter the market with Single-Sided Paper Towels, we can take over other wipes markets easily. Why? Because it’s a better wiping experience, plain and simple.
Use of Funds
- Sales: Drive sales.
- Samples: we need to manufacture and ship samples along with friendly gift packages to prospective buyers.
- Engineering: make sure the patent goes through
- Legal: someone chokes on one of these paper towels
- Management: Ensure profitability
Sales strategies
- Direct to consumer: kickstarter, online ads, online sales, incentivized referrals, etc.
- I have a strategy for selling to the top USA pharmacies that I will only disclose upon serious interest to invest 250K or above.
- Piggy-back sales (pay commissions to people who are already selling similar products for adding VarioWipes to their product catalogue)
- Acquire licensing deals
COVID-19 Impact analysis
- The paper towel market experienced growth during the COVID-19 outbreak.
- The surge in paper towel demand was evident from the fact that more consumers are being aware about the importance of cleanliness and sanitization which was achievable by the use of paper towels. They were mainly used for the purpose of wiping and drying hands fast as well as wiping the areas which could be at high risk of contamination or frequently touched by multiple people such as door handles and cups. The ease of use, high absorption rate, and its one time usage made this product a must have in the consumer’s list.
- Moreover, using one same cloth towel continuously by multiple users increased the chances of virus contamination making the paper towel a better and safer alternative.
Business Model
Get the product selling at the top pharmacies in the USA.
I am rigorously going through the onboarding procedures at the top USA pharmacies.
The invention is patent-pending, and the industry has acknowledged that it is, indeed, a unique innovation. It’s been quite difficult to find manufacturers that can configure their machines to create the physical product — therefore — the legal patentability of the invention is clear. Also, there are no single or multi-sided wipes selling anywhere. We have something new in a multi-billion dollar market that delivers a better user experience than existing products. The faster we get these on the shelves, the more quickly we will take over the market and get people used to using VarioWipes! instead of “regular wipes and paper towels.”
Financing will ensure we present samples in an appealing way to every available sales venue while creating our own wellsprings of sales (like recurring online orders).
Financial Forecast
One sale of a few million rolls per month/quarter at just 30-50c per roll of profit is all it will take to launch the business and company. The thing is, we can sell a whole lot more at higher profit margins.

Inventor:
Dainis W. Michel
Company Type:
Sole Proprietorship
Instant Payment Link (for amounts below 10K):
paypal.me/dainiswmichel
Investor Payment Link (increments of 25K):
https://buy.stripe.com/7sIbIZa…udNaggg6oo
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